Clear Engagement rebrands to ‘engaging’

Auckland based indie agency Clear Engagement has rebranded as ‘engaging’ in a move to reflect its market leading specialism in data-driven B2B marketing across New Zealand and Australia.

“Business to Business marketing is different,” says engaging CEO Tim Anderson. “It’s uniquely complex with multiple stakeholders and decision makers influencing the purchase decision.” 

“At engaging we know from our years of experience that this results in longer sales cycles, placing greater emphasis on building brand engagement over time to develop meaningful customer relationships to drive sustainable business growth. This requires a specialist understanding and focus, and our new brand showcases a more engaging approach to B2B designed to drive preference for our clients brands.”

“We’re increasingly finding that clients are looking for specialist B2B support and joined up thinking, starting with data, analytics and technology to enable smarter strategy and engaging creative content.” says Alex Leece, Head of Account Strategy at engaging. 

engaging offers a unique blend of technology, data and insight driven creative content that enables businesses to execute end to end demand and acquisition programs.  Underpinned by a proprietary firmographic Business Database and integrated Microsoft Dynamics CRM / marketing automation as a service (CaaS), they offer business to business focused strategy, creative and telemarketing services all working hand in hand, making it easy to connect the dots between sales & marketing to engage businesses across marketing channels.

engaging currently works with a portfolio of both global and local brands, across New Zealand and Australia. Recent work includes a sophisticated  account based marketing (ABM) program for Lenovo across Australia and New Zealand, which was a finalist at the TVNZ marketing awards last year, and a B2B e-commerce program for Samsung delivering significant growth through the new sales channel. They also work with a range of local B2B focused businesses across IT technology, services, trade and manufacturing industries, including Claymark – New Zealand’s largest producer of timber products.

Leece continues: “We’re really proud of what we’ve done for our clients so far and excited about where we’re headed. For many years B2B has been seen as advertising’s poor cousin, but it is a real specialisation with quite different customer behaviour and purchasing patterns.” 

“We’re putting B2B marketing front and centre. It’s what we do, and we do it well. engaging are a team of creative and technology specialists and the results we’re getting for our clients speak for themselves. Our new name sums up everything we stand for and we’re excited about what’s next.”

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