The Warehouse and DDB team up to redefine bargains for Kiwi families

The Warehouse has partnered with DDB Group Aotearoa to launch a new brand platform, ‘the real bargain’, focused on redefining what a bargain truly means for modern Kiwi families beyond just affordability. 

For over 40 years, iconic New Zealand retailer The Warehouse has always been the place ‘where everyone gets a bargain’. Their new brand platform taps into their DNA and brings to life the stories of real bargains through the emotional value of their products. 

The platform launches with two relatable stories showcasing value, quality, design, and range, and how shopping at The Warehouse really does help everyone to do more, save more, and live better. In one scenario, new parents finally get their baby to sleep with an unexpected product. In another, a daughter does her best to be just like Mum, attempting to give herself a similar haircut, with a headband saving the day. 

Jonathan Waecker, Chief Customer and Sales Officer at The Warehouse Group, says this is what The Warehouse is for. The more time and money our customers can save, the more of it their family (and they) can have. And because their money goes further at The Warehouse, they can live life “to the fullest.” 

“We always want our customers to feel they’re getting great value from The Warehouse and our extensive range of quality and trend-right products at affordable prices. This new brand platform recognises a bargain means something different for everyone and brings to life the role our products play in life’s special moments.”

Veronica Copestake, Creative Director at DDB Aotearoa, adds that The Warehouse is already a much-loved Kiwi brand, and this platform was about really incorporating the ‘why’ behind this into the brand’s identity. 

“The Warehouse has been a part of so many stories across the country over the years. We wanted to make this a part of the new brand platform while also creating a refreshed and cohesive identity.” 

Consumers can expect to see more of ‘the real bargain’ as the campaign appears across social, OOH, and TV.

CREDITS

Client credits: The Warehouse Group

Marketing: Minna Reinikkala

Marketing: Will Harvey

Customer Engagement Tribe Lead: Cameron Death

Chief Customer and Sales Officer: Jonathan Waecker

Agency credits: DDB Group Aotearoa

Production Company: FINCH

Executive Producer: Corey Esse

Executive Producer: Rebekah Kelly 

Producer: Duncan Bernard 

Director: Stephen Carroll

DOP: Marty Williams

Production Designer: Neville Stevenson

Post Production Company: Atticus

Post Producer: Jadon Miller

Editor: Bernard Garry 

Editor Producer: Nicoletta Rousianos

Colourist: Ben Eagleton

Lead VFX Artist: Stu Bedford

Sound: Andy Morton

Music: Cam Ballantyne 

Photographer: Troy Goodall

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