The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like Monster.com and Burger King, driving revenue and new audiences. According to data and analytics company World Advertising Research Center (WARC), the cinema advertising sector is anticipated to surpass the investment levels recorded in 2019 this…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion