Pink Pony disrupts the pet food sector with striking DoPaw label

AUCKLAND, Today: In the fast-paced world of business, where first impressions are everything, a brand’s visual identity can make or break its success, says Albany-based digital marketing agency The Social Collective.

She’s talking about her client Pink Pony Creative, a design agency led by founder and chief designer Kristy Campbell.

Pink Pony has forged a creative collaboration between Pink Pony Creative and petfood maker DoPaw.

“The team strategically dares to be different and this comes through in a recent branding project for raw dog treat company DoPaw.”

“We wanted their branding to stand out from competitors and be truly unique – the bright pink packaging of DoPaw is a treat for the eyes and grabs your attention on shelves. This was a big goal when the DoPaw approached Pink Pony Creative.

“We believe in designing with a purpose, an intention that goes far deeper than just creating something visually appealing.

“Raw dog food doesn’t always look appealing, no matter how good the ingredients, so we set out to create packaging that stepped up the glamour. Their final pink is eye-catching, beautiful and unique.”

“Every project begins with an in-depth understanding of the client’s brand, values, and goals. Enter DoPaw, a premium dog treat company specialising in freshly made, raw, healthy pup treats with a touch of pink!

“The partnership between Pink Pony Creative and DoPaw was a seamless fit due to DoPaw’s commitment to using only the finest human-grade ingredients, which are backed by scientific research.

“This shared ethos ensured that the collaboration was embedded with integrity and quality, delivering exceptional products to pet parents (and dogs). Raw dog food doesn’t always look appealing, no matter how good the ingredients are, so the two teams set out to create packaging that truly stepped up the glamour.

“Their final pink packaging is eye-catching, beautiful and unique. Kristy worked alongside DoPaw Founder to find out everything that the brand stands for to bring the branding vision to life.

“DoPaw treats use only 100% raw, grain-free, and human-grade ingredients in its products, which are sourced from trusted suppliers in NZ. They’re also packed full of nutritious green-lipped mussel oil which is a game-changer for skin health and joints.”

“By making everything within the brand work as one, you provide the audience with a feeling for a brand, rather than just a logo.”

• pinkponycreative.com
• thesocialcollective.co.nz
• dopaw.co.nz
• Earlier story