December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Microsoft Unveils New Big Ad Format, AI Assistant Copilot

Microsoft gave insights into how its advertising business will evolve, including a new AI chatbot embedded into its Bing search engine, at an event in New York today. The software giant will offer a new ad format within its OpenAI-enhanced Bing chatbot: Compare & Decide Ads will let brands promote themselves as a user is…
Adweek Feed