Multiplied unveils FreshChoice Team Fresh campaign

AUCKLAND, Thursday: Independent commerce agency Multiplied Auckland – working with Flying Fish & dentsu Media NZ – has created a new campaign for supermarket chain FreshChoice.

Capitalising on the numerous sporting events and teams currently gripping the nation, Team Fresh focuses on FreshChoice’s team of dedicated professionals.

Head of marketing Travis Tompsett said: FreshChoice is made up of bakers, butchers, deli and produce specialists all fearlessly led by a local store owner as their captain.

“The campaign borrows a number of dramatised sport-isms.

“The integrated campaign will be delivered across television, digital, social media, and in-store.”

“We’re really proud of our Fresh offering … it is in our name after all. So, as we head into the summer months when Kiwis are looking for the best fresh produce in town, there’s no better time to remind them that we have a national-calibre team dedicated to delivering just that.

“Whilst the message is no joke (we love everything Fresh!), we wanted to deliver a campaign in a light-hearted way that reflects our new brand. We’re loving how this campaign gets that across.”

Multiplied creative partner Aaron Taylor said, “This has been another fun one to work on with Trav and the team.

“We loved the opportunity to focus on two of the things that FreshChoice really prides itself on – their team and their Fresh offer – and to be able to deliver this in a way that feels well, fresh.”

The integrated campaign will be delivered across various media channels, including television, digital, social media, and in-store.

CREDITS

Client: FreshChoice
Head of Marketing: Travis Tompsett
Brand Manager: Jarryd Adams

Creative Agency: Multiplied
Creative Partner: Aaron Taylor
Design Director: Reuben Hannaford
Strategic Partner: Troy Fuller
Client Services Partner: Tom Roydhouse
Senior Account Manager: Liam McStay

Production Company: Flying Fish
Director: Gary John
Executive Producer: James Moore
Producer: Samantha Attenborough
DOP: Andrew Stroud
1st AD: Chris Short
PM: Lisa Kissin
Costume: Camille Masterantonio
Art Director: Gim Bon
Stills Company: Fanclub
Stills Photographer: Spid Pye
Stills Producer: Fleur Swarbrick

Media Agency: dentsu
General Manager: Courtney Wide
Associate Business Director: Lucciane Surtees
Business Manager: Billy Vye
Business Executive: Lessei Perelini

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