FreshChoice rolls out ‘fresh’ new campaign

After the successful introduction of its fresh brand platform, ‘That’s Shopping Different,’ FreshChoice has rolled out a new campaign highlighting the brand’s fresh credentials.

Capitalising on the numerous sporting events and teams currently gripping the nation, ‘Team Fresh’ focuses on FreshChoice’s very own team of dedicated professionals.

Made up of bakers, butchers, deli and produce specialists all fearlessly led by a local store owner as their captain, the campaign shines a light on FreshChoice’s Fresh departments, borrowing a number of dramatised sport-isms.

Travis Tompsett, Head of Marketing at FreshChoice says: “We’re really proud of our Fresh offering… it is in our name after all. So, as we head into the summer months when Kiwis are looking for the best fresh produce in town, there’s no better time to remind them that we have a national-calibre team dedicated to delivering just that.

“Whilst the message is no joke (we love everything Fresh!), we wanted to deliver a campaign in a light-hearted way that reflects our new brand. We’re loving how this campaign gets that across.”

The campaign was created by independent commerce agency, Multiplied, and led by Creative Partner, Aaron Taylor.

“This has been another fun one to work on with Trav and the team. We loved the opportunity to focus on two of the things that FreshChoice really prides itself on – their team and their Fresh offer – and to be able to deliver this in a way that feels well, fresh.”

This integrated campaign will be delivered across various media channels, including television, digital, social media, and in-store.

Credits

Client: FreshChoice
Head of Marketing: Travis Tompsett

Brand Manager: Jarryd Adams

Creative Agency: Multiplied

Creative Partner: Aaron Taylor

Design Director: Reuben Hannaford

Strategic Partner: Troy Fuller

Client Services Partner: Tom Roydhouse

Senior Account Manager: Liam McStay

Production Company: Flying Fish

Director: Gary John

Executive Producer: James Moore

Producer: Samantha Attenborough

DOP: Andrew Stroud

1st AD: Chris Short

PM: Lisa Kissin

Costume: Camille Masterantonio

Art Director: Gim Bon

Stills Company: Fanclub

Stills Photographer: Spid Pye

Stills Producer: Fleur Swarbrick

Media Agency: dentsu

General Manager: Courtney Wide

Associate Business Director: Lucciane Surtees

Business Manager: Billy Vye

Business Executive: Lessei Perelini

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