Sumptuous Cinnamon Bun Ads Tempt Thieves in Stockholm

Swedish convenience store chain Pressbyr?n’s marketing campaign aims to get shoppers to stop in for a cinnamon bun, but the creative has proved so delicious that the ads were stolen. The work from Stockholm-based creative agency ?kestam Holst promotes the popular snack, called kanelbulle in Swedish, with the tactics of early 2000s perfume marketing. Out-of-home…
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