It’s Not Easy Being Green: Preparing for the FTC’s Updated Green Guides

Over the past five years, products making environmental, social and governance (ESG) claims have outpaced those that do not, according to a joint McKinsey and NielsenIQ study. ESG products now account for nearly half of all retail sales in examined categories. Companies that value sustainability also want to deepen brand loyalty with consumers who prioritize…
Adweek Feed