When people ask Sara Wilson about her former position at Facebook (now Meta), which began in 2013, she includes a caveat: “I worked with influencers, but now ‘influencer’ is a dirty word, so we call them ‘creators.’ “The early social media version of an influencer is largely negative,” continued Wilson, who is now the founder…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Amazon’s First Upfront Is All About Advertising And Sports
Ex-creative launches new venture, Decking Direct
Expedia Launches Travel Media Network, Expanding Ad Business to Include Offsite Buys