November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

American Express Builds B2B Playbook Around Small Business

American Express is ending its B2B year as it began: making big moves for small businesses. The last quarter has received special attention from Amex since 2010, when it launched Small Business Saturday as a counter to big-box Black Friday shopping. For this year’s 14th installment, it introduced the Door to Shop Small augmented reality…
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