How Zipcar’s Gen AI Campaign Drove Brand Awareness and Site Visits

Artificial intelligence took the front wheel in car rental firm Zipcar’s latest campaign, saving time on audience research and driving more people to its site to use its services. Zipcar’s second “Zip If” campaign in the U.S. aimed to boost top-of-funnel brand awareness. The campaign ran from June to September with the goal of positioning…
Adweek Feed