CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely, a focus on measurement and data, transparency, targeting and programmatic – to shape CTV’s next phase of life.
The post AdExchanger’s Top 3 CTV Stories Of 2023 appeared first on AdExchanger.
More Stories
TikTok’s Tricky Suitors; The New Age Of Upfronts
IMANZ debuts inaugural partner showcase
Adweek Podcast: Building an Agency Culture Where Creativity Can Thrive