Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV BBDO, which uses AdGreen’s carbon calculator. AdGreen offers free training and tools to help reduce the emissions generated by advertising production. Anecdotal insights from agencies using the calculator show that ad production can reduce its…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs