November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Netflix’s Ad Tier Hits 23 Million Monthly Active Users, Adds Pause Ads

Netflix is rolling out news to make you take pause. Top line During CES this week, Netflix revealed that its ad tier now reaches 23 million monthly active users globally. In addition, the company is adding pause ads in the upcoming months. Between the lines Amy Reinhard, the company’s president of advertising, last gave an…
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