On this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Heidi Cooley, chief marketing officer of Crocs, to delve into the brand’s transformative journey. From embracing quirkiness to fostering authentic collaborations and maintaining a consumer-centric focus, Crocs stands out as a vibrant brand with a global fan base proudly known as…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Creator Agencies Prepare for a ‘Deepfake Summer’
What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf
How Marketers Use Attention Measurement in CTV Strategies