Tom Sainsbury’s sweet direction

AUCKLAND, Today: Tom Sainsbury joins Sweetshop as the latest directorial talent. Known for his engaging humour and sharp wit, he’s a celebrated figure in New Zealand’s entertainment landscape.

Tom’s career spans directing, acting, writing, and comedy. His journey from theatre and film to social media renown showcases his diverse talents. His recent project, ‘Loop Track’ highlights his multifaceted skills.

Melanie Bridge, Co-CEO, has long admired Tom. “Tom’s ‘Boomer Dad’ and ‘Gingerbread’ the cat videos are my personal favourites… but, the truth is that I have literally laughed at every single thing Tom Sainsbury has ever made. We’re excited to see what the advertising world conjures up for Tom; I really believe he is one of NZ’s greatest talents.”

“Tom’s ‘Boomer Dad’ and ‘Gingerbread’ the cat videos are my personal favourites… but, the truth is that I have literally laughed at every single thing Tom Sainsbury has ever made.” – Melanie Bridge

In 2020, Sainsbury was named ‘Entertainment Hero of the Year’ by the New Zealand Herald and ventured into literature with ‘New Zealanders: A Field Guide,’ deepening his cultural impact.

Ben Dailey, EP at Sweetshop, commends Tom’s vast talents and keen insight. “A man of many talents, often said, but never more true than about Mr Tom Sainsbury. He has an amazing insight into the human condition, the key to great comedy. I’m looking forward to Tom sharing his talent with both agencies and brands alike.”

Tom expresses his enthusiasm about joining Sweetshop: “I’m absolutely thrilled to be joining The Sweetshop team. I’m a big fan of their directors but also the people that work there. I’m excited for this next chapter of my career and can’t wait to sink my teeth into the world of commercials. And the journey’s gonna be that much sweeter with The Sweetshop by my side.”

Sweetshop is excited to support Tom Sainsbury’s ventures into advertising, ready to back his boundless creativity.