Roll out the red carpet because brands appear to be reconsidering the much-maligned TV awards show, often seen as old-fashioned and dusty in the digital age. One of the granddaddies of the genre–the Oscars–could become a coveted water-cooler moment because of the ads launching in and around the broadcast this weekend. Ahead of the 96th…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Around the World: AI & Christmas, a Temu crackdown and Aussie influencers
Here’s a Short Roundup for This Week
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards