November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Privacy-Utility Trade-Off

It’s a false narrative that personalization and privacy can’t coexist. Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym, on this week’s episode of AdExchanger Talks. The challenge is figuring […]

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