oOh!media takes Auckland CBD to new heights with Singapore flair

AUCKLAND, Today: This week, oOh!media New Zealand, Rocket and Singapore Airlines team up to give Auckland’s CBD a taste of Singapore, with a vibrant shelter takeover.

The Britomart bus shelter on Commerce St is transformed into a colourful Singaporean-style roof garden. With Large Format wraps that illuminate at night, roof extensions, and floor decals, it’s sure to catch commuters’ eyes.

Singapore Airlines Marketing Manager Preeya Prakash says, “Singapore is a very special place and we want to encourage Kiwis and commuters to ‘explore Singapore’ this year, by hopping on a Singapore Airlines flight and experiencing the exceptional service on board.”

“Singapore is a very special place and we want to encourage Kiwis and commuters to ‘explore Singapore’ this year.” – Preeya Prakash

Corinne Wilken, Creative Services Director at oOh!media NZ, says, “This is the first time we have worked with Singapore Airlines and we are thrilled with how the special build has come to life in such an eye-catching and colourful way.

“We know that ‘Creative’ accounts for 41% of ROI in out-of-home*, and Singapore Airlines have executed the creative perfectly to take advantage of this.”

The ‘Explore Singapore’ takeover lights up the double shelter on Commerce Street, Auckland CBD from March 25th to April 21st.