Mediahub welcomes new CSO

Full-service agency Mediahub has appointed strategist Linda Fagerlund to the new role of Chief Strategy Officer, Australia and New Zealand.

Responsible for delivering Mediahub’s trans-Tasman strategic support for key clients, she also joins Mediahub’s senior leadership team.

Fagerlund brings 15-plus years of diverse experience, including a breadth of strategy roles across media, creative agencies and publisher side, including Leo Burnett and News Corp.

Most recently, she was Head of Brand Marketing at dentsu and held CSO roles at dentsu media and Carat, and prior to that, the National Head of Strategy at Spark Foundry.

She will drive the comms strategy for Mediahub including content and marketing. Based in Sydney, she will also work across Mediahub’s other ANZ offices including Perth, Auckland and Christchurch, as part of its JV with Attivo Group.

Mediahub launched in New Zealand last December with offices in Auckland and Christchurch. A locally-based team of media and digital experts was established via Attivo Group and their full-service agencies Farrimond and Harvey Cameron.

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