P&G Is Spending More For Paid; If It Ain’t Broke, Don’t Flix It

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Procter & Gamble reported earnings on Friday.  Its marketing budgets were up 14% – but investors seem nonplussed about the paid media boost, considering retailer private-label products are undercutting the market and materials for manufacturing have been in inconsistent supply. […]

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