Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $ 150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Droga5 reshapes creative leadership
Week of March 24 and Q1 2025 Morning Show Ratings: No Gains in Total Viewers and Adults 25-54
Stuff strengthens commercial team with new hires