Ideally grows, names Senior Marketing Chief

SYDNEY/AUCKLAND, Today: Ideally has appointed Maura Halpin as Marketing Lead, effective immediately. The role is new and supports Ideally’s rapid growth and ambitious strategy.

Halpin’s experience includes 18 years in marketing. Her background is rich with roles at Google ANZ and leading San Francisco ad agencies.

She reports to Joshua Nu’u-Steele, Co-founder & CRO. Halpin will lead Ideally’s global marketing strategy, focusing on data-driven results and brand voice.

Nu’u-Steele said, “I believe we have found that person in Maura, and we couldn’t be more excited to have her join our team.

“I’m excited to see what we can unlock for Ideally customers and be a part of the team that brings them success.” – Maura Halpin

With two-thirds of our customers being marketers, Maura’s diverse skills set across media, creative, consumer research, and product marketing will help speak directly to our customers enabling Ideally to continue to push boundaries in revolutionising how brands gather insights and achieve growth,” Nu’u-Steele adds.

Halpin commented on her new role, “I’m a big believer in the power of an insight to unlock breakthrough marketing communications. I love to champion insights work, so I’m thrilled to join Ideally where we get to help marketers grow their ideas by bringing the voice of the consumer in early.

“I’m excited to see what we can unlock for Ideally customers and be a part of the team that brings them success. It’s an ambitious brand on the cusp of phenomenal growth and the team’s energy is infectious.”

The team has also welcomed Anastasia Ramsey as Customers Success Lead and others, enhancing its capacity for future growth.