From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors.
The post Netflix Is Launching Its Own Ad Tech appeared first on AdExchanger.
More Stories
Gamecocks Coach Dawn Staley Takes Time Out to Thank Local Media After Team’s National Championship Loss
Kit Kat Revives Its Iconic Tagline With the ‘Break Brothers’ as Hershey Steps up Marketing
Your Global AI Strategy Needs a Cultural Upgrade