Beloved Arnott’s wins most trusted biscuit brand for the second year

Aotearoa has spoken on its favourite biscuits, with Reader’s Digest announcing Arnott’s as New Zealand’s Most Trusted Biscuit Brand for a second consecutive year.

Voted entirely by consumers, Reader’s Digest’s Trusted Brand Awards recognises brands that have garnered exceptional trust and loyalty, positioning themselves as customer favourites.

Arnott’s commitment to quality, creating delicious moments and deep connection with Kiwis has once again secured its position as the most trusted biscuit brand in the nation.

“We are thrilled to be New Zealand’s Most Trusted Biscuit Brand for a second consecutive year and want to extend our heartfelt gratitude to the people of Aotearoa for their unwavering trust and support,” said Mike Cullerne, Country Director at Arnott’s NZ.

“This win is a testament to our dedication to providing Kiwi consumers with delicious and high-quality products that create real connections.”

“Arnott’s has continued to delight generations of Kiwis for over 157 years with our diverse range of biscuits and snacks that have earned a place at the heart of all New Zealanders. As the company looks into the future, we remain determined in our commitment to delivering excellence in taste, quality, and innovation, while continuing to earn the trust and loyalty of consumers across Aotearoa.”

Arnott’s has created some of New Zealand’s most loved bikkies, from the original Scotch Finger to the iconic Tim Tam, from the Mint Slice to the ever-popular and delightful Tiny Teddies. The delicious Scotch is New Zealand’s favourite shortbread to snap, dunk, share and savour, while Arnott’s Tim Tam is New Zealand’s most loved chocolate biscuit.

In June 2023 Arnott’s proudly invested in the local New Zealand economy by opening a new multi-million-dollar factory in Avondale, enabling the business to strengthen relationships with Kiwi suppliers and continue to delight Kiwi consumers. This 4000sqm manufacturing facility was designed as an innovation hub for Arnott’s sweet and savoury biscuits across the ANZ region and to accommodate further growth and expansion of the 180 degrees cracker brand, acquired by the business in May 2021.

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