More inclined to repurpose than reminisce, Gatorade brought back its “Is It In” you campaign with a new cast of athletes and renewed purpose. First unveiled by Foote, Cone and Belding Chicago in the late 1990s, the “Is It In You” campaign was a sports marketing classic that featured black-and-white images of athletes dripping with…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company