AA shines a light on the importance of garages

Whether it’s working out, or escaping into virtual reality, Kiwis use their garages for more than just parking their cars and AA Insurance is reminding them to protect this space.

The insurance company’s new campaign, made with DDB Aotearoa, is based on the results of a recent AA survey that found the garage is an integral part of the home and often hosts the unique passions of its occupants.

It’s the home gym, a rumpus room, an art studio or a place for Lego, but most of all a happy place. That’s why the campaign aims to remind Kiwis why it’s important to take extra care of this space.

Ben Pegler, Creative Director at DDB Aotearoa commented, “Garages are more than a garage for many Kiwi home dwellers, they’re a happy place. Turns out they are as unique as each of us and sometimes the most interesting space within our homes – this individuality we wanted to celebrate with this campaign.”

Melodie Vickars, Head of Brand, Marketing and Communications at AA Insurance, says the report showed that a lot of living is done in Kiwi garages and, therefore needs to be protected. 

“AA Insurance is shining a light on the myriad of ways garages are used, reminding people to think about what’s in their own garage and ensuring it’s covered with home and contents insurance – so they can keep living a little freer in their garage.”

The ‘AAI Garage’ campaign is in market now, across TV, outdoor, digital, web, radio and social media.

Credits:

AA Insurance

Melodie Vickars, Head of Brand & Marketing

Amanda Hogg, Marketing Team Leader

Maria Bailey, Senior Brand Advisor

DDB Group Aotearoa 

Production Company

The SweetShop Films

Director of SweetShop Films, Max Barden

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