November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TikTok Shop Has Become a Huge Online Beauty Retailer as the Category Has Grown

Just nine months after hitting the market, TikTok’s in-application shopping tool is giving online beauty retailers a run for their money. TikTok Shop is now the ninth-largest beauty and wellness ecommerce retailer in the U.S. market and the second-largest in the U.K. market, according to data from Dash Hudson and NielsenIQ. It has blown past…
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