December 18, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Politicians’ Personal Brands Play Into an Election

Last April, Donald Trump sat for a deposition in the offices of Letitia James. The New York attorney general had filed a civil fraud case against the former president, alleging he’d inflated the value of his assets to secure favorable loans and tax benefits. In seven hours of testimony, Trump held forth about everything from…
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