An Adidas ad that borrows The Beatles’ classic 1968 track, “Hey Jude,” for UEFA Euro 2024 has made a big impact in England, where a new generation has set its sights on winning the soccer tournament. The commercial, created by agency Johannes Leonardo, shows support for the English team and specifically Jude Bellingham, who exemplifies…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024