A lawyer for the ad verification vendor said that adtech watchdog Check My Ads should prepare for litigation concerning alleged “defamatory statements” made about DoubleVerify in response to a March Adalytics report on pre-bid bot detection.
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected