2024 YouTube NZ Marketing Awards finalists revealed

AUCKLAND, Today: NZ Marketing magazine and the NZ Marketing Association are buzzing to unveil the finalists for the 2024 YouTube NZ Marketing Awards.

Celebrating its 33rd year, the Awards shine a light on top-notch marketing talent, honouring standout strategies, campaigns, and individuals across New Zealand.

Back in March, the call went out for Aotearoa’s marketers to impress us with their finest efforts—and wow, did they deliver! A record-breaking number of entries poured in across 32 categories.

This year, three new awards have been introduced to keep pace with our ever-evolving industry:

• Best Use of Content Marketing Campaign Award
• Best Use of Video Marketing Campaign Award
• Brand of the Year

After rigorous judging, we’re thrilled to reveal the finalists, showcasing an impressive roster of 86 brands. Standouts include 2degrees and Spark New Zealand, each bagging nine nods, Woolworths Group with eight, ANZ Bank New Zealand with seven, and both ASB Bank and McDonald’s NZ snagging six each.

Check out the full list of finalists here.

Penny Murray, Editor of NZ Marketing Magazine, shared her excitement: “This year’s finalists show the breadth of talent in this industry right now.

“My congratulations to all of today’s finalists – it’s a great achievement to get to this stage.” – Penny Murray

“My congratulations to all of today’s finalists – it’s a great achievement to get to this stage. I look forward to seeing your work recognised at the Awards Night in September, it promises to be a wonderful celebration.”

John Miles, CEO of the Marketing Association, echoed this sentiment, “New Zealand marketers consistently produce stellar work, and today’s finalists are proof of that. Thanks to everyone who entered, and congratulations to all the finalists. There are some incredible marketing initiatives and campaigns highlighted this year.”

Michael Friedberg, CEO of SwayTech and this year’s Convenor of Judges, spoke about the judging dynamics: “With the surge in entries, we increased our judges by 10% from last year, bringing over 170 judges onboard for the first and second rounds.

More than 70% of these judges are senior-level marketers, underlining the awards’ role as a benchmark for marketing’s impact at the executive level. The clarity and depth in the entries this year were remarkable, simplifying our task and showcasing the brilliance of New Zealand’s marketing sector.”

The full list of first-round judges can be viewed here. Following a second round of judging, the celebratory Awards Night will take place on Wednesday, September 4, at Spark Arena in Auckland.

Tickets for this glitzy night are now up for grabs and usually sell out fast. Secure your spot here.

The 2024 YouTube NZ Marketing Awards are proudly supported by premier sponsor YouTube, alongside gold sponsors oOh!, NZME, Stuff, and Cartology, and supported by Vistar Media, TRA, Are Media, and Magnetic Data.

The Marketing Association continues its long-standing partnership with NZ Marketing to bring these awards to life.