The energy required for the surge in artificial intelligence and large language models like ChatGPT is creating a new set of sustainability challenges for brands and agencies. Generative AI is rapidly changing how marketers do their jobs, improving systems and streamlining tedious processes. As the deadlines for corporate net zero targets inch nearer, the use…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Minor Tweaks Can Produce Major Environmental Wins For The Advertising Industry
Iconic SportsCafe returns in podcast form
Effie Case Study: How VML and Oreo Reversed a Downward Sales Trajectory—and Then Some