Brand Safety Is Critical – But Don’t Overdo It

It’s become a cliché by this point that no advertiser wants to end up on the cover of The Wall Street Journal because of a brand safety scandal.  But that fear has caused “a massive overcorrection,” says Mia Libby, the WSJ’s SVP of enterprise, on this week’s episode of AdExchanger Talks. It’s okay – and an […]

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