Celebrating 160 sweet years with Griffin’s

AUCKLAND, Today: Griffin’s is celebrating 160 years of delighting moments with their bikkies. To mark the occasion, they’ve launched a fun campaign for everyone to join in.

From a limited-edition Birthday Bikkie pack to an AR experience and pop-up events, Griffin’s invites Kiwis to enjoy a birthday moment.

Scan your favourite Griffin’s biscuit pack to see an AR bikkie birthday cake. Blow out the candles on your phone to win a share of $ 50,000 in prizes.

Kimberley Thorpe, Brand Manager at Griffin’s, says, “Reaching 160 years is a monumental achievement, and it’s all thanks to the generations of Kiwis who have enjoyed our biscuits. This celebration is about giving back and creating delightful moments for everyone. We want to bring the party to the people and make sure everyone has a chance to join in the fun.”

“It’s been an incredible journey working with Griffin’s on this campaign, a truly iconic Kiwi brand.” – Aaron Taylor

Crafted by Multiplied, the campaign, led by Creative Partner Aaron Taylor, captures Griffin’s essence. Taylor says, “It’s been an incredible journey working with Griffin’s on this campaign, a truly iconic Kiwi brand.

We wanted to capture the essence of what makes Griffin’s special – the joy their biscuits bring to everyday moments. This campaign is a way to extend that joy on a larger scale, and we’re excited to see it come to life,” Aaron adds.

The campaign will reach Kiwis through TV, digital, out of home, social media, in-store displays, and more. With nationwide coverage, Griffin’s is set to create a buzz.

Griffin’s has teamed up with Twenty4 and Bluebells Cakery for a public cake decorating experience. This 160th birthday is about thanking Kiwis who’ve made Griffin’s special.

• More info here: griffins160th.co.nz

CREDITS

Client: Griffin’s
Marketing Manager: Anna Dempsey
Brand Manager: Kimberley Thorpe

Creative Agency: Multiplied
Experiential Agency: Twenty4
Media Agency: MBM
Digital Agency: Satellite
PR Agency: Archer Communications