November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Dr. Rick’s Travel Tips Fuel Progressive’s Paris-Themed Campaign

The plane lands in Paris, and you immediately point out the Eiffel Tower to your seatmates and anyone within earshot, after you’ve cheered the pilot’s flawless touchdown. Dr. Rick is so disappointed in you. “No clapping,” says the exasperated yet ever-patient character in a new Progressive Insurance ad. “It’s the end of a flight, not…
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