The controversy regarding ID bridging in the bidstream can only be one of two things: confusion over how the ecosystem has evolved or overvigilance at the expense of publishers who are under attack like never before. The concept of ID bridging has long been the foundation of programmatic advertising. What is cookie matching but an […]
The post How Can ID Bridging – The Foundation Of Our Space – Suddenly Be a Bad Thing? appeared first on AdExchanger.
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