Leaked Pitch Deck Shows Walmart Is Pitching In-Store Ads to New Brands

The next time you’re in a Walmart store, don’t be surprised if you see an insurance ad looping on TV screens. Walmart Connect, Walmart’s advertising arm, will begin selling in-store ads to brands that don’t sell products on Walmart’s shelves–known as non-endemic advertisers–like financial companies, auto brands and quick-service restaurants. The new offering was shared…
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