Ströer co-CEO Christian Schmalzl to keynote at Milan OOH forum

AUCKLAND, Today: Christian Schmalzl, Co-CEO of Ströer, will be a keynote speaker at the World Out of Home Organization’s Europe Regional Forum in Milan, taking place November 4-6.

Ströer, one of Germany’s top media companies, boasts over 2 billion Euros in revenue. They cover large format Out of Home advertising, including blowUP, street furniture, online ads, and e-Commerce. Their reach extends beyond Germany to Poland, the Netherlands, Belgium, the UK, and the US.

Schmalzl, a former MediaCom executive, now co-leads Ströer with co-founder Udo Müller.

“Christian isn’t only an Out of Home specialist but someone with a broad background in media who knows how OOH fits into the big picture with all its possibilities and challenges.” – Tom Goddard

WOO President Tom Goddard says, “We couldn’t have a better-informed and more intelligent keynote speaker for Milan than Christian.

“Christian isn’t only an Out of Home specialist but someone with a broad background in media who knows how OOH fits into the big picture with all its possibilities and challenges.”

“I spent some years working with him on the board of WOO and really look forward to hearing what he has to say about our medium as it harnesses the powers of creativity and digital tech to drive the industry forward.”