With the cost-of-living crisis leaving many Brits stressed, U.K. toilet paper brand Cushelle is encouraging them to embrace a bit of selfishness and treat themselves to luxurious “me time”–on the toilet. The “Selfishly Soft” ad, from agency Publicis London and BAFTA-nominated director Jim Archer, shows people taking time for themselves on the toilet and engaging…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist