Digitas NZ taps Meredyth Dale-Gandar

AUCKLAND, Today: Digitas New Zealand has welcomed customer experience expert Meredyth Dale-Gandar as their new Head of Strategy.

As part of the Executive Leadership Team, Meredyth will shape clients’ CX strategies and drive customer-centric solutions. Her leadership will enhance overall strategic thinking and boost business value for clients.

With Digitas expanding its Trans-Tasman offerings, this role marks a significant step for the agency. It allows them to offer a dedicated strategic partner in New Zealand, enriching business outcomes.

Meredyth brings extensive experience in customer-focused strategy, CX, business transformation, and consultancy. She has led teams at Westfield AU/NZ and ASB Bank, transforming their customer experience approaches.

“Her strategic leadership in data-enabled customer experience, demonstrated through her roles at Westfield and as Head of Customer Experience at ASB, is proven, progressive, and effective.” – Mark Cochrane

On her appointment, Meredyth said, “Data and customer experience are instilled in the very essence of the team at Digitas, so I’m beyond thrilled to be joining them and helping to drive positive strategic change with our clients.

“I’m looking forward to seeing how we can work together to develop even more impactful customer-focused strategies and uncover new tangible value, ” Meredyth adds.

Mark Cochrane, Publicis Groupe New Zealand Chief Connections Officer, expressed his excitement: “We’re incredibly excited to have Meredyth Dale Gandar join the leadership team of Digitas NZ.

“Her strategic leadership in data-enabled customer experience, demonstrated through her roles at Westfield and as Head of Customer Experience at ASB, is proven, progressive, and effective.”

Cochrane added, “Having Meredyth on board enhances Publicis Groupe’s capacity for integrated strategic connectivity, providing our clients with a complete suite of connected measurement and engagement solutions that are both innovative and impactful.”