News publishers have found a way around brand safety barriers blocking them from ad budgets – if advertisers are willing to use their content taxonomy to buy ads. The Local Media Consortium (LMC) and its NewsPassID ad network on Tuesday launched a new content taxonomy for programmatic deals. Via a private marketplace (PMP), buyers can […]
The post NewsPassID Is Building PMPs That Bypass Brand Safety Blockers appeared first on AdExchanger.
More Stories
Aflac and WNBPA Team Up to Pay WNBA All-Stars What They’re Worth
NZ Gardens Trust grows its board
The 8 New Sports Leagues Worth Watching in 2025