Shining a light on the stories behind the daffodil

AUCKLAND, Today: In celebration of ANZ’s 35th year supporting the Cancer Society, TBWA\NZ is highlighting the stories and people behind the iconic daffodil symbol.

Every August 30th, New Zealanders buy daffodils to raise funds for the Cancer Society. But many don’t know the deeper meaning behind this tradition. This year, TBWA\NZ is putting a face to the cause, showcasing the impact of the daffodil on various Kiwis, from survivors to fundraisers.

Teaming up with photographer Sascha Stejko, the campaign features four supporters connected to ANZ, including staff members and sports ambassadors Daryl Mitchell and Maia Wilson. Each is highlighted through powerful portraits and videos sharing their unique stories and connection to the daffodil.

“The daffodil is a powerful emblem of hope and resilience in the fight against cancer. Wearing one can mean more than you know to someone who sees it.” – Shane Bradnick

Shane Bradnick, CCO of TBWA\NZ, says, “The daffodil is a powerful emblem of hope and resilience in the fight against cancer. Wearing one can mean more than you know to someone who sees it.”

ANZ’s General Manager of Marketing, Matthew Pickering, adds, “With 1 in 3 Kiwis affected by cancer, it would be great to see at least 1 in 3 of us make a difference by wearing a daffodil and supporting the Cancer Society.”

Don’t forget to wear your daffodil this Friday, August 30th, and show your support by donating here.