Colenso BBDO secures back-to-back Pacific Agency of the Year titles

AUCKLAND, Friday: Colenso BBDO has once again taken top honours, ranking as the No. 1 agency across Australia, New Zealand, and the Pacific region in Cannes Lions’ annual global rankings.

This marks the second year in a row that Colenso has claimed the top spot, having also won the title in 2023. Their success continues to impress.

The agency earned 5 Lions, including the prestigious Outdoor Grand Prix for PEDIGREE Adoptable, alongside a gold, silver, two bronze, and six shortlist nominations.

Colenso CEO Angela Watson says, “Colenso has always aimed to be one of the best agencies in the world that just happens to be in New Zealand. It’s done that with scary consistency for decades, thanks to the brilliant Suits, Planners, Creatives, Producers, studio teams, digital makers, clients and rascals that have called Colenso home.

“Our Agency of the Year title is testament to the talent of every single person at Colenso, and the endless ambition of our amazing clients.” – Si Vicars

“I’m proud that this Colenso team is writing our own chapter and adding to that legacy by winning Pacific Agency of the Year again.”

Mars PEDIGREE was a major winner for the agency, earning gold in Direct and silver in Business Transformation for their Adoptable campaign, which uses AI to feature shelter dogs in every digital PEDIGREE ad.

Says Si Vicars, CCO at Colenso, “Winning a Grand Prix at Cannes seems so impossible that when it actually happens it’s a strange feeling. To win Grand Prix back-to-back is a privilege. Especially in one of the biggest categories at the festival.

“Our Agency of the Year title is testament to the talent of every single person at Colenso, and the endless ambition of our amazing clients.”

Colenso’s success contributed to BBDO winning the Regional Network of the Year 2024 title.