Soccer can bring a European company into the U.S. market, but baseball can make a bit of pioneering promotion seem absolutely American. Major League Baseball announced recently that it will place ads on its batting helmets for the first time ever this postseason, and they’ll feature the name and ostrich logo of the league’s new…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run