November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

MediaWorks launches rova.nz: Your new hub for Kiwi entertainment

AUCKLAND, Today: MediaWorks has introduced rova.nz, a new digital platform that brings together live music and entertainment from its 10 popular radio brands. It also offers playlists, podcasts, news, videos, and competitions.

This platform is designed to offer a personalised, on-demand experience for Kiwis, promising a curated entertainment hub. MediaWorks Content Director, Leon Wratt, said, “this is an entertainment platform made for Kiwis by Kiwis. We wanted to cut through the sameness of global offerings with a uniquely New Zealand experience.”

“Our radio stations already reach more than 2.44 million* people weekly across Aotearoa. rova.nz will make it easier to stay connected wherever they are in the world, and to discover something new from a multitude of audio and video content.”

rova.nz will be like that best mate who’s the first to hear about a new band, recommend a brilliant podcast or send viral videos – before they’re viral. We’ll have the music people love plus some good chat, we’ll keep our audiences informed, make them laugh, and it can all be tailored to provide each user a unique listening experience.”


rova.nz will make it easier to stay connected wherever they are in the world, and to discover something new from a multitude of audio and video content.” – Leon Wratt


The platform launches with 130 playlists, over 950 podcasts, 14 radio stations, and 120 radio shows, along with thousands of videos, articles, competitions, and events. It’s designed to cater to any mood or interest.

Dave Bentley, Managing Director of AKQA, said, “as media consumption evolves and listeners seek more flexibility, rova.nz was designed to break down the traditional siloes of radio and offer a unified, personalised entertainment experience tailored to Kiwis.

“It shifts users from passive listening to active participation, delivering a tailored experience that adapts to individual preferences, behaviours, and locations—all the while being accessible anytime, anywhere, and on any device.”

The platform will learn from user preferences and recommend content from across the MediaWorks ecosystem. This not only enhances the entertainment experience but also creates a powerful, data-driven advertising platform.

With rova.nz, you can stream live radio, podcasts, and playlists, access viral videos, enter exclusive competitions, and connect seamlessly across multiple devices like Airplay, Sonos, Alexa, and Chromecast via the rova app.

There’s even an option to purchase limited-edition merchandise from your favourite MediaWorks brands, giving fans even more ways to engage with the platform.


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