Nelson Street gets a fresh digital look from MediaWorks

AUCKLAND, Today: MediaWorks has launched a new digital billboard at the busy intersection of Nelson and Cook Streets in central Auckland. The once-static site now boasts an impressive 5.8m x 4.8m Daktronics screen.

This prime location, which sees vehicles from the Southern, Western, and Northern Motorways enter the CBD, experiences heavy traffic year-round, making it a key advertising spot.

“105 Nelson Street has long been a favourite among our clients, and this digital enhancement makes it even more attractive.” – Mike Watkins

MediaWorks CEO of Outdoor, Mike Watkins, says this upgrade supports the company’s push to digitise premium spots. “105 Nelson Street has long been a favourite among our clients, and this digital enhancement makes it even more attractive.”

With this upgrade, more advertisers can make the most of this prime location and enjoy the advantages of digital large-format billboards.

“Nelson Street is our 92nd digital site, and we have a strong pipeline of developments and screen upgrades planned that will continue to drive the MediaWorks quality proposition,” Watkins adds.