First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that first-party data comes in the form of an email. For fashion company Perry Ellis, the development of a strong first-party data strategy has also meant a ground-up rethinking of the company’s email marketing, Frank […]
The post Perry Ellis Enlists Wunderkind To Revitalize Its Email Game appeared first on AdExchanger.
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