Pizza Hut brings back dine-in buffet via Special PR

In a new campaign via Special PR, Pizza Hut is serving up a plate of nostalgia with a side of its iconic dessert buffet.

To celebrate its 50th birthday, Pizza Hut has announced the return of its original all-you-can-eat buffet for one week only.

Diners will be transported back to the classic restaurant, which has been fitted out to replicate the original interior – complete with the iconic pizza buffet, garlic bread, chips, salad bar and free-flowing soft drinks.

Memory lane

Taking over Norma Taps at City Works Depot, the pop-up Hut opens its doors to the public from today, Thursday 26 September, through to Sunday 29 September, to offer a trip down memory lane.

Last week, Kiwis went into a frenzy trying to get their hands on tickets, with the first release selling out in less than an hour and more than 1,500 joining the waitlist. All proceeds from the ticket sales will be donated to Pizza Hut’s long standing charity partner, Hato Hone St John.

Special PR created the campaign, leading the creative, design, hero content development, media relations, event and influencer engagement.

The agency was supported by digital media planning and paid activity by PHD, creative logo development by Dentsu, experiential production by The Supreme Group and a suite of TikTok social content developed by The Attention Seeker.

The last dine-in store closed in March 2016. Since then, Pizza Hut has had regular requests to reopen the restaurant, so much so that a Charge.org petition was created.

‘Core memory’

Restaurant Brands Marketing Director, Clark Wilson, says: “While Kiwis can get their hands on our great-tasting pizza and sides anytime, anywhere, we know that The Hut is a core memory for many. As we celebrate 50 years and look towards the future, we couldn’t think of a better way to celebrate with the Kiwis who have been on the journey with us.”

Kelly Grindle, Managing Director at Special PR, says: “At Special PR, we not only want to create fame-driving moments, but campaigns that have a lasting impact. We hope the revival of The Hut brings back those treasured memories for Kiwis and further builds on their love for Pizza Hut.”

While tickets to The Hut were limited, the 50th birthday celebrations will continue through all stores with limited-edition retro products available nationwide.

This includes a delicious Apple Crumble Pizza, Ultimate Double Cheesy, Cheesy Bites and Detroit pizzas.

Credits

• Client: Pizza Hut
• Agency Lead: Special PR
• Media Buying: PHD
• Experiential Activation: The Supreme Group
• Logo Design: Dentsu
• TikTok Social Media: The Attention Seeker
• Content Production: Loupe Agency
• Post-Production: Subgenre Studio

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